We start by jointly identifying the needs of our client and consumer, providing and a full analysis of their competitive environment.

This in-depth exercise results in a detailed recommendation in terms of assortment, formats, packaging, segments, pricing, merchandising, consumer navigation, logistics, etc.

Once all the required parameters have been validated, we provide an end-to-end date-plan of the entire project, detailing well-defined timings and responsibilities, agreements on forecasts, initial volumes etc.

Our team of category experts, will ensure a follow-up of the current business, based on market insights, quarterly business reviews, innovations, …